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Smaragda - Brand Identity

Project Summary

Smaragda is a modern jewellery brand inspired by emeralds and classical elegance. This project focused on creating a unique brand identity that blends luxury, heritage, and minimalism.

Goal

Develop a refined and memorable brand identity that reflects Smaragda’s values—sophistication, craftsmanship, and nature-inspired beauty.

Problem

In a crowded market, Smaragda needed to stand out while maintaining a timeless and elegant appeal true to its name and vision.

Solution

A cohesive identity featuring an emerald-inspired color palette, elegant serif typography, and a custom logo symbolizing precision and heritage. The visual language balances modern simplicity with organic, Grecian influences to create a luxurious, memorable brand presence.